|
|
|
| ◇ Excellence in Business(售缺) ◇ |
|
| 類別 |
Business |
| 定價 |
1050 元
|
年份 |
2004 |
| 書碼 |
S656 |
ISBN |
0131414380 |
| 作者 |
Bovee |
譯者 |
|
| 版次 |
第11版 |
裝訂 |
平裝 |
| 優惠價 |
945 元
|
|
| 教學配件 |
|
|
|
|
|
很抱歉本書已無庫存~
This best-selling text presents a balanced view of business he strengths, weaknesses, successes, failures, problems, and challenges. Excellence in Business is highly respected for its up-to-date, clear and complete description of the concepts underlying business. Its real-life examples and cases, and its lively, conversational writing style bring concepts to life and prepare students for obtaining and pursuing satisfying business careers. Students not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. An extensive, completely integrated, resource package accompanies this text. . |
|
|
|
I. CONDUCTING BUSINESS IN THE GLOBAL ECONOMY.
1. Fundamentals of Business and Economics.
2. Ethics and Social Responsibilities of Business.
3. Global Business.
4. Fundamentals of Information Management, the Internet, and E-Commerce.
II. STARTING AND EXPANDING A SMALL BUSINESS.
5. Small Business, New Ventures, and Franchises.
6. Forms of Business Ownership and Business Combinations.
III. MANAGING A BUSINESS.
7. Functions and Skills of Management.
8. Organization and Teamwork.
9. Production of Quality Goods and Services.
IV. MANAGING EMPLOYEES.
10. Motivation, Today is Work Force, and Employee-Management Relations.
11. Human Resources Management.
V. DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS.
12. Fundamentals of Marketing and Customer Satisfaction.
13. Product and Pricing Strategies.
14. Distribution Strategies.
15. Promotional Strategies.
VI. MANAGING ACCOUNTING AND FINANCIAL RESOURCES.
16. Accounting.
17. Financial Management and Banking.
18. Securities.
VII. FOCUSING ON SPECIAL TOPICS IN BUSINESS.
Component Chapter A: Business Law, Taxes, and the U.S. Legal System.
Component Chapter B: Risk Management and Insurance.
Component Chapter C: Careers in Business and the Employment Search.
Appendix: Your Business Plan. |
|
|
|
Courtland L. Bovee, Professor of Business Communication, C. Allen Paul Distinguished Chair, Grossmont College
John V. Thill, Communication Specialists of America
Michael H. Mescon, Georgia State University |
|
|
|
|
|
|
| 作者 Bovee |
|
|
