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| ◇ Excellence in Business ◇ |
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| 類別 |
Business |
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年份 |
2006 |
| 書碼 |
S681 |
ISBN |
0131870475 |
| 作者 |
Bovee |
譯者 |
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| 版次 |
第3版 |
裝訂 |
平裝 |
| 優惠價 |
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| 教學配件 |
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1.Powerpoint 2.Test Bank 3.Instructor Manual
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For Introduction to Business courses.
With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers |
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Part One Conducting Business in the Global Economy
1 In Pursuit of Prosperity: The Fundamentals of Business and Economics
2 Business Done Right: Ethics and Social Responsibility
3 Wild World: Competing in the Global Economy
4 Business at the Speed of Light: Information Technology and E-Commerce
Part Two Starting and Organizing a Business
5 Building the Foundation: Forms of Business Ownership
6 Putting Yourself in Charge: Entrepreneurs and Small Business Owners
Part Three Managing a Business
7 From Planning to Inspiration: The Functions of Management
8 We’re All in This Together: Organization and Teamwork
9 Creating Value: Producing Quality Goods and Services
Part Four Managing Employees
10 Lighting the Fire: Employee Motivation, Workforce Trends, and Labor Relations
11 Taking Care of Employees: Managing Human Resources
Part Five Developing Marketing Strategies to Satisfy Customers
12 Connecting with Customers: The Art and Science of Marketing
13 Defining the Exchange: Product and Pricing Strategies
14 Delivering Value: Distribution Strategies
15 Spreading the Message: Promotional Strategies
Part Six Managing Accounting and Financial Resources
16 Getting to the Bottom Line: Basic Accounting Concepts
17 Keeping the Engine Running: Financial Management and Banking
18 Investing in the Future: Securities and Investment Strategies
APPENDIXA A-1
APPENDIX B B-1
APPENDIX C C-1
APPENDIXD D-1
REFERENCES R-1
INDEX XXX
B R I E F C O N T E N T S
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View Larger Image Courtland L Bovee
John Thill
Michael H. Mescon, Georgia State University |
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| 作者 Bovee |
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