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| ◇ Strategic Marketing Problems: Cases and Comments ◇ |
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| 類別 |
Marketing |
| 定價 |
1100 元
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年份 |
2007 |
| 書碼 |
S683 |
ISBN |
978-0131-871-526 |
| 作者 |
Roger Kerin, Robert Peterson |
譯者 |
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| 版次 |
第11版 |
裝訂 |
平裝 |
| 優惠價 |
990 元
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| 教學配件 |
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1.Powerpoint 2.Test Bank 3.Instructor Manual 4.Video
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Copyright: 2007
Format: Cloth; 736 pp
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
The premier marketing strategy and management casebook in the world
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Preface
CHAPTER 1:Foundations of Strategic Marketing Management
CHAPTER 2: Financial Aspects of Marketing Management
CHAPTER 3: Marketing Decision Making And Case Analysis
CHAPTER 4: Opportunity Analysis, Market Segmentation and
Market Targeting
CHAPTER 5: Product and Service Strategy And Brand Management
CHAPTER 6: Integrated Marketing Communication Strategy
and Management
CHAPTER 7: Marketing Channel Strategy And Management
CHAPTER 8: Pricing Strategy and Management
CHAPTER 9: Marketing Strategy Reformulation: The Control Process
CHAPTER 10: Comprehensive Marketing Programs
APPENDIX: Preparing a Written Case Analysis |
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Roger Kerin, Southern Methodist University
Robert Peterson, University of Texas at Austin |
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| 作者 Roger Kerin, Robert Peterson |
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