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書籍查詢
 ◇ Entrepreneurship: Successfully Launching New Ventures(售缺) ◇
類別  Business
定價  1180 元 年份  2007
書碼  S685 ISBN  9780131579446
作者  Bruce Barringer/Duane Ireland 譯者  
版次  第2版 裝訂  平裝
優惠價    1062 元 我要訂購 查詢購物車
教學配件
不好意思本書已無庫存~
本書特色
不好意思本書已無庫存~

Publisher: Prentice Hall
Copyright: 2008
Format: Cloth; 576 pp

Description
Undergraduate course in Entrepreneurship and New Venture creation.
Entrepreneurship 2/e takes students on the entire journey of launching a new venture, with a unique emphasis on the front end of the entrepreneurial process.

New To This Edition
How do you inspire your students to believe they can be successful entrepreneurs, even at such a young age?
NEW Opening Profiles–New to this edition, each chapter opens with a profile of an entrepreneurial venture that was started by one or more students while completing their university-level education. The author team completed extensive interviews with each student entrepreneur to obtain required materials and insight, and each profile is specific to a chapter’s topic. These profiles of real-life entrepreneurs are inspiring and relatable to students, as they demonstrate that many college students have the ability to be entrepreneurs even while completing their education.
Page 69
NEW Student Entrepreneur’s Insights–New to this edition, after each “Opening Profile,” the featured entrepreneur answers questions and shares advice on the experience of being a college student launching a new business venture. These relatable examples provide encouragement and assurance for students reading the book, igniting the belief that they too may have the potential to launch an entrepreneurial venture quicker than originally thought.
Page 68-69
Do your students sometimes need a reality check that all entrepreneurial ventures don’t always succeed? How do you alert them to the potential factors that can contribute to a new venture’s failure?
What Went Wrong? – Over 75 percent of these features are new to this edition, and all others have been updated. Each chapter contains this boxed feature that explains the missteps of seemingly promising entrepreneurial firms. These unique features highlight for students the reality that sometimes things go wrong if the fundamental concepts in the chapters aren’t adhered to.
Page 72
How important is it for an entrepreneur to critically evaluate a prospective venture from different perspectives?
You Be the VC - Over 75 percent of these features are new to this edition, and all others have been updated. This popular, chapter-ending feature presents a “pitch” for funding from an emerging real-life entrepreneurial firm and encourages students to analyze and debate over whether a particular venture should or should not receive funding. This feature sparks lively classroom discussion and teaches students to not only look at an idea as an entrepreneur, but also to evaluate the merits through the eyes of a VC.
Page 92
What are some practices that lead to the success of a new entrepreneurial venture? Do you like to share these insider secrets with your students?
Partnering for Success boxed features illustrate that the ability to effectively partner with other firms is becoming increasingly important for successful business ventures. Over 75 percent of these features are new to this edition, and all others have been updated.
Page 79-80
Savvy Entrepreneurial Firm features illustrate the types of business practices that facilitate the success of entrepreneurial ventures. These features serve as a guideline of successful practices a student should strongly consider adopting when using the entrepreneurial process. Over 75 percent of these features are new to this edition, and all others have been updated.
Page 84
How do you help students see the connection between chapter content and real life entrepreneurial practices?
30 original end-of-chapter case studies –Virtually all of these cases are new, and those retained have been updated. Written by the text authors to complement the chapter content, these cases present readers with opportunities to use chapter-specific concepts to identify problems and propose solutions to situations facing actual entrepreneurial ventures. Questions appearing at the end of each case can be used to stimulate classroom discussions, and all case notes are available in the Instructor’s Manual.
Page 93-96, see full TOC for each chapter
本書內容
Part 1 Decision to Become an Entrepreneur
Chapter 1 Introduction to Entrepreneurship

Part 2 Developing Successful Business Ideas
Chapter 2 Recognizing Opportunities and Generating Ideas
Chapter 3 Feasibility Analysis
Chapter 4 Writing a Business Plan
Chapter 5 Industry and Competitor Analysis
Chapter 6 Developing an Effective Business Model

Part 3 Moving From an Idea to An Entrepreneurial Firm
Chapter 7 Preparing the Proper Ethical and Legal Foundation
Chapter 8 Assessing a New Venture’s Financial Strength and Viability
Chapter 9 Building a New Venture Team
Chapter 10 Getting Financing or Funding

Part 4 Managing and Growing an Entrepreneurial Firm
Chapter 11 Marketing Issues
Chapter 12 The Importance of Intellectual Property
Chapter 13 Planning for and Evaluating the Challenges of Growth
Chapter 14 Strategies for Firm Growth
Chapter 15 Franchising

Case Appendix
Glossary
Name Index
Subject Index
Company Index
Photo Credits
作者簡介
Bruce R. Barringer, University of Central Florida
R. Duane Ireland, Texas A&M University
譯者簡介
作者  Bruce Barringer/Duane Ireland

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