◇ Entrepreneurship: Successfully Launching New Ventures Global Edition ◇
類別
Business
定價
1290 元
年份
2012
書碼
S741
ISBN
9780273761402
作者
Bruce Barringer, Duane Ireland
譯者
版次
第4版
裝訂
平裝
優惠價
1161 元
教學配件
本書特色
Global Edition Copyright: 2012 Paper: 592 pp
For undergraduate courses in Entrepreneurship and New Venture Creation. Inspirational and informative—introduce students to the process of entrepreneurial success. There has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures–the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.
本書內容
Part 1: Decision to Become an Entrepreneur Chapter 1: Introduction to Entrepreneurship Part 2: Developing Successful Business Ideas Chapter 2: Recognizing Opportunities and Generating Ideas Chapter 3: Feasibility Analysis Chapter 4: Writing a Business Plan Chapter 5: Industry and Competitor Analysis Chapter 6: Developing an Effective Business Model Part 3: Moving from an Idea to an Entrepreneurial Firm Chapter 7: Preparing the Proper Ethical and Legal Foundation Chapter 8: Assessing a New Venture’s Financial Strength and Viability Chapter 9: Building a New-Venture Team Chapter 10: Getting Financing or Funding Part 4: Managing and Growing an Entrepreneurial Firm Chapter 11: Unique Marketing Issues Chapter 12: The Importance of Intellectual Property Chapter 13: Preparing for and Evaluating the Challenges of Growth Chapter 14: Strategies for Firm Growth Chapter 15: Franchising
